DISCOVER the FOREST CAMPAIGN
Partnering with Pinterest, we created this fun content for Discover the Forest.
"The Discover the Forest campaign, a public service campaign created by the Ad Council in partnership with the U.S. Forest Service, encourages parents of tweens to take their kids to nearby forests and parks to reap these benefits and instill in their children early on a love for the outdoors, thereby developing future stewards of the land. "
In total, the Discover the Forest campaign garnered 28.7 million impressions on Pinterest with 87.5 thousand clicks to our site, DiscoverTheForest.org, resulting in a 0.3% click-through-rate. Overall, we saw a 2.7% engagement rate, which is more than double our historic benchmark for Ad Council campaigns on the platform.